Twenty-five years ago, a young and undaunted team of enthusiasts set out on their journey; today, with over 170 employees and renowned clients, the company enjoys an outstanding reputation as a competent and sustainable digitalization partner. Machbar Micromata since its founding and ensures that its communication always stays one step ahead in the dynamic environment of the brand and the market.
Dynamic, simple, and reliable: The new logo transforms the existing elements of the corporate design into a modern and iconic look. The brand’s visual elements allow for a wide range of applications, ensuring high brand recognition.
Several times a year, Machbar designs Machbar employee and customer magazine. “Quelltext” stands out with its flexible page and article layouts, as well as high-quality illustrations. And it features those geeky details that are simply part of the Micromata experience. For example, we call the table of contents “TABLEOFCONTENTS,” and the articles end with an HTML tag.
The typeface mix Machbar by Machbar creates a distinctive look with a technical feel that also ensures good readability. Based on the primary Micromatas colors, a custom-tailored color palette is used for each issue.
The flexible column grid uses both a 4-column and a 5-column page layout. The odd number of columns allows for different placements of a marginal column, for example.
Millions of lines of code for a better future. Activate with the Enter key. Our “Enter the Future” campaign for our 2022 anniversary year celebrates our employees and their achievements—not only for the company’s success but also as a valuable contribution to a better future—with 12 monthly themes, workshops, parties, and Hacking Nights.
The creative concept behind the campaign is to always associate the active act of “entering” with the execution of program code by pressing the Enter key.
