Northern Step

Services
Brand Positioning
Brand Creation
Naming
Corporate Design
Campaigns
Brand Implementation
Customer
Energieverbund Nord GmbH

A Boost for New Renewable Energy

By 2030, 80 percent of Germany’s electricity is to come from renewable sources. To achieve this goal—which is as ambitious as it is necessary—we need local government and private-sector actors to drive the transition and expansion of renewable energy.

This is where Energieverbund Nord, based in Schwerin, comes into play: It brings together expertise and companies from the region to enable municipalities and local communities to participate economically in this transformation, ensure a secure energy supply, and safeguard agricultural ownership and operations.

Animated explanatory graphic on the strategy and design process at Machbar
Animation of the tagline "Come up with us" for the "Nordschritt" initiative from Schwerin
A registered figurative mark of the "Nordschritt" initiative from Schwerin in front of a wind turbine

Brand Creation & Campaign

Let's head toward the future

Machbar a distinctive brand identity for the corporate campaign “Nordschritt.” With a confident name and a pioneering word-and-design mark, the initiative’s innovative concepts are making a lasting impression on the target audience. The campaign positions the energy consortium as a visionary provider of comprehensive solutions.

A man wearing an Ostfriesennerz stands in front of a lake. Campaign image titled "New Energy for Northern Lights" for the "Nordschritt" initiative from Schwerin
Campaign design titled "Sustainable Regional Development" for the "Nordschritt" initiative in Schwerin
Campaign poster "A Tailwind for the North" for the "Nordschritt" initiative in Schwerin
The brand’s visual identity reflects its mission statement through bold, confident messaging: With Nordschritt, the energy transition in northern Germany is gaining momentum. And this benefits not only the climate but also the region.
Overview of logo variations and colors for the "Norschritt" brand from Schwerin
Preview of the website for the "Norschritt" initiative from Schwerin

We did even more.