plentymarkets is revolutionizing online retail with a groundbreaking multi-channel approach. Customers can sell on dozens of marketplaces, from Amazon and eBay to country-specific marketplaces. And in 2022 alone, they generated nearly 10 billion euros in revenue—and the trend is upward.
As a result, plentymarkets has become a global leader in e-commerce ERP in just a few years. Machbar now clarified the implications of this transformation for the brand’s image.
plentymarkets has now become much more than just a multichannel provider. The resulting shift in understanding and significance has now also been incorporated into the redesigned logo, in which the compound noun—which was previously visually separated into two parts—has been fused together to form a single, cohesive term.
High-performing, successful, and ambitious—yet at the same time open-minded, humorous, and curious. This positioning is reflected in the tagline “Make it yours” and the advertising messages.
plentymarkets consists of modules that work together seamlessly. They manage all processes, from product management to the online store and multi-channel sales, all the way through to fulfillment and payment.
It’s all very straightforward. But it’s not so easy to keep track of everything. Thanks to a consistent nomenclature and structured presentation, the platform, the modules, and other components of the software can now always be identified and assigned without a doubt.
Impactful graphics and concise copy bring the brand promise and positioning to life, as seen, for example, on the website—which was entirely Machbar and illustrated by Machbar for the relaunch. And in hundreds of supporting illustrations for social media posts, brochures, ads, and PR releases.
In 2023, the plentyKeynote was launched as the new flagship presentation for plentymarkets—an event lasting several hours, streamed live from the BetterNow Studios in Kassel.
The focus was on the practical benefits of plentymarkets’ new features, presented by company founder and CEO Jan Griesel and the responsible product owners in a spectacular and seamless choreography in front of a 10-meter-wide LED stage.
