The world-famous German drum manufacturer doesn't have customers—it has fans. But even though handmade rock music will never die out, sales of analog musical instruments have been steadily declining for years.
The drum, the drumbeat, the heartbeat, the bullseye. The "O" filled to form a circle anchors the brand code in the display typeface. Eye-catching, simple, distinctive.
The most important element takes center stage: the drums. They provide the most direct and greatest possible sense of identification and a canvas for one’s own experience.
Product communication is infused with emotion through exclusive behind-the-scenes content about the brand and its manufacturing process, as well as on-stage stories centered on the live experience.
Spacious on the desktop, fully functional on mobile devices: The dynamic responsive design of the website, developed by Machbar 2018, faithfully reflected the digital brand design in every detail. The content Machbar by Machbar has since been migrated to a new website by SONOR.
