#dc5f1e: This is the HEX value of the color "mouse orange". We know it by heart at the agency. After all, we have been looking after the digital home of the "Maus" since 2014. During these years, an extensive website and an app have been developed and expanded with the aim of representing the brand digitally in the best possible way.
Today, the website and app are among the best-known and most successful digital offerings for children in Germany.
With installations on iOS and Android devices numbering in the millions, the multi-award-winning app is now an integral part of the media world of an entire generation of German children.
The app itself is like a big MausSpot: Fans big and small can control the Maus themselves and explore the Maus's world on land, underground and on water. The app is well-loved for its extensive content, visual quality, age-appropriate operation and many playful details.
The heart of the app is the Media Library with the week's current show and hundreds of "laugh and fact" stories. Käpt'n Blaubär, der kleine Maulwurf, Trude's Tier - all the children's favorites can be found through the app's simple operation, filter options or full text search.
The videos are accompanied by audio content such as the current show for listening, audio stories, and a fall asleep podcast. Innovative formats such as 360° videos, a video mixer, or a time machine with clips from 50 years of Maus show history provide lots of entertainment variety.
Almost half of the app's usage time is spent exploring and playing in the Maus world rather than simple consumption of moving images. In conjunction with the weekly show, the app has thus become a valuable component of the whole Maus experience and identification space, representing the first and central point of contact with the Maus world for many users.
We have developed and implemented many games for the MausApp over the years. Target-group appropriate, creative, single or multiplayer and always in keeping with a Maus-y world.
Although the mouse does not speak, you always understand him. Its ability to communicate wordlessly enables it to appeal to all age groups: Everyone can understand the mouse.
This was and is precisely the guideline for the app's navigation and operating concept: a reliable, intuitive user interface that focuses above all - but not only - on young users and also rewards explorative touch surfaces with a positive action.
From the jury statement of the German Design Award ("Winner Excellent Communications Design Apps", 2017)
Even after five decades, "Die Sendung mit der Maus" still attracts almost two million young and old viewers to the screen every week. And, by the way, many of them also watch it on their computer screens. That's because the website for WDR's "Die Sendung mit der Maus" has a lot going for it.
Four unobtrusively animated introductory worlds provide a constant stream of new content, such as laughs and factual stories, songs, recipes, craft ideas, games and much more. Theme specials such as the big space special or seasonal theme pages also characterize the digital home of the mouse. A source of fun and information not only for children!
Machbar developed the content, graphic and technical concept of the website, created the screen design and programmed the complete website. The site was implemented in WDR's own editorial system. A multitude of individual modules enables the editorial team to implement not only standard media content but also extensive thematic sections with flexible content formats.
