25 years ago, a young and intrepid team of coding enthusiasts set off on a journey. Today, with over 170 employees and a roster of renowned customers, Micromata enjoys an excellent reputation as a highly competent and impressively sustainable digitization partner. Machbar has supported Micromata since its founding. And ensures that its communication is always one step ahead in a dynamic brand and market environment.
Dynamic, simple and reassuringly reliable: The new logo transfers the existing elements of the corporate design into a modern and iconic look. The visual elements of the brand allow for multiple applications while guaranteeing a high degree of recognition.
Several times a year, Machbar designs the company's employee and customer magazine. "Quelltext" captivates with flexible page and article designs and high-quality illustrations. Not to mention the nerdy details that are part and parcel of the Micromata corporate culture. For example, the table of contents is called "TABLEOFCONTENTS" and articles end with an HTML tag.
The typeface mix developed by Machbar creates a standout look with a technical feel while also ensuring good readability. Based on Micromata's primary colors, an individually coordinated color palette is applied for each issue.
The flexible column grid uses a 4-column as well as a 5-column page grid. The odd number allows, for example, different placements of a marginal column.
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Millions of lines of code for a better future. Activated line by line with the Enter key. Our "Enter the future" campaign for the 2022 anniversary year celebrated employees and their achievements – not only for the company's success, but equally as a valuable contribution to a better future – with 12 monthly themes, workshops, parties and a hacking night.
The campaign was built around the dynamic moment of "Entering" – in the activation of program code by pressing the Enter key and in the larger sense of entering new dimensions.
