plentymarkets liberalizes online commerce with a revolutionary multi-channel approach. Customers can sell on dozens of marketplaces, from Amazon and eBay to country-specific marketplaces. And in 2022 alone, they will have turned over almost 10 billion euros - and the trend is rising.
plentymarkets has thus become a leading global e-commerce ERP in just a few years. Machbar has now clarified the impact of this transformation on the brand presence.
plentymarkets is now much more than just a multichannel provider. The associated change in understanding and meaning has now also been anchored in the revised logo, in that the noun compound, which was previously visually separated into two word parts, has been visually welded together to form a fixed term.
Efficient, successful and ambitious - and at the same time open, humorous and curious. This positioning is reflected in the claim "Make it yours" and the advertising messages.
plentymarkets consists of modules that interlock perfectly. They control all processes from item management to the online store and multi-channel to fulfillment and payment.
It all works very simply. But it's not so easy to maintain an overview. Thanks to a consistent nomenclature and structured presentation, the platform, modules and other components of the software can now always be clearly identified and assigned.
Powerful graphics and concise texts make the brand promise and positioning visible and tangible, for example on the website, which was completely written and illustrated by Machbar for the relaunch. And in hundreds of supporting illustrations for social media posts, brochures, advertisements and PR mailings.
With the plentyKeynote, the new central presentation of plentymarkets was established in 2023, an event lasting several hours, streamed live from the BetterNowStudios in Kassel.
The focus was on the factual benefits of new functions of plentymarkets, presented by company founder and CEO Jan Griesel and responsible product owners in a sensational and continuous choreography in front of a 10-meter-wide LED stage.
