The world-famous German drum manufacturer doesn't have customers – it has dedicated fans. But even though handmade rock music will never die out, sales of analog musical instruments have been falling steadily for years.
The drum, the drumbeat, the heartbeat, the bull's eye. The "O" filled into a circle anchors the brand code in the display font. Attention-grabbing, simple, unique.
The most important endorser takes center stage: the drums themselves. They provide the most direct and largest possible identification and projection surface for one's own experience.
The product communication gets an extra emotional charge with exclusive backstage topics about the brand and the manufacturing as well as onstage stories about the live experience.
Spacious in the desktop version, completely functional on mobile: The dynamic responsive design of the website implemented by Machbar in 2018 let the digital brand design come alive in all its details. The content created by Machbar has been transferred to a new SONOR website in the meantime.
